The old ad campaign standby of “sex sells” is a phrase that most of us are all too familiar with. As the oft-overlooked minority in the gaming community, women are frequently forced to tolerate this method of sexual pandering by witless ad agents who aren’t creative enough to come up with a campaign that doesn’t rely on bare midriffs and cleavage. We suffer through video game ads adorned with busty bikini models, regardless of game content.
The idea that video games often market themselves by marketing to oversexed heterosexual males is no revelation. But what about the consoles themselves? Do they pander to that same base instinct, or do the ad agents in charge of their campaigns aim higher? Caution: This post contains images that are not safe for work! Read the rest of this entry »
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