By Latoya Peterson
Greenpeace is not playing.
According to BBC News:
Games firm Nintendo has come bottom of a ranking of the world’s most eco-friendly electronics firms.
The quarterly Greenpeace Guide to Greener Electronics ranks 18 electronics firms by how green their production processes and products are.
In the latest guide most firms have seen their ranking plummet as the charity introduced new, stricter guidelines for evaluating companies.
Nintendo said its scored low because it had not provided data for the survey.
“Greenpeace chose to conduct a survey and produce a report, which graded companies upon the voluntary submission of information,” the firm said in a statement.
“Nintendo decided not to take part in the survey and were therefore ‘ungraded’ in the resulting report.
But Greenpeace countered the company’s statement and insisted it had been graded.
Poking around the actual report, it appears that Greenpeace judges companies on three basic points:
The ranking criteria reflect the demands of the Toxic Tech campaign to the electronics companies. Our three demands are that companies should:
- clean up their products by eliminating hazardous substances;
- takeback and recycle their products responsibly once they become obsolete.
- Reduce the climate impacts of their operations and products.
However, the actual Greenpeace review is a bit more involved, describing specific actions to be taken and chemicals to be avoided. Greenpeace also notes that their rankings are based on publicly available information on the companies websites, which may not be the most reliable source of information.
Nintendo ranked dead last, scoring a paltry 0.8 on a scale of one to ten. Rival companies Sony and Microsoft scored a 5.1 and a 2.15 respectively. Sony (also referred to as Sony Ericsson) scored the highest of all the companies reviewed. However, this is still far short of the maximum rating of 10.
Greenpeace has also dedicated a section of their site to the Clash of the Consoles - releasing the shocking information that all three gaming systems contain hazardous materials that could easily be replaced with non-toxic substitutes.
There is even a place to take action: environmentally conscious gamers can follow a link to send emails to Sony, Microsoft, and Nintendo encouraging them to come into compliance with Greenpeace recommendations.
Article © July 2008 by Latoya Peterson.