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	<title>Cerise Magazine &#187; Market to Me</title>
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	<description>Keeping you connected with the gaming world</description>
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		<title>Market to Me: Marketing Consoles</title>
		<link>http://cerise.theirisnetwork.org/archives/430</link>
		<comments>http://cerise.theirisnetwork.org/archives/430#comments</comments>
		<pubDate>Wed, 06 Feb 2008 03:47:52 +0000</pubDate>
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				<category><![CDATA[February 2008]]></category>
		<category><![CDATA[Market to Me]]></category>

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		<description><![CDATA[By Anika Cunningham
The old ad campaign standby of &#8220;sex sells&#8221; is a phrase that most of us are all too familiar with.  As the oft-overlooked minority in the gaming community, women are frequently forced to tolerate this method of sexual pandering by witless ad agents who aren&#8217;t creative enough to come up with a [...]]]></description>
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		<title>Market to Me: Women as players</title>
		<link>http://cerise.theirisnetwork.org/archives/250</link>
		<comments>http://cerise.theirisnetwork.org/archives/250#comments</comments>
		<pubDate>Sat, 05 Jan 2008 21:51:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[January 2008]]></category>
		<category><![CDATA[Market to Me]]></category>

		<guid isPermaLink="false">http://cerise.theirisnetwork.org/archives/250</guid>
		<description><![CDATA[By Andrea Rubenstein
When we think of video games, and by extension video game commercials that feature players, we think of guys. Usually commercials show us gamers who are close to the stereotype: white, geeky, stick-thin guys. This is not so for the Wii, which aggressively targets a broader demographic. The commercials below all feature a [...]]]></description>
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		<title>Market to Me: Female Protagonists</title>
		<link>http://cerise.theirisnetwork.org/archives/178</link>
		<comments>http://cerise.theirisnetwork.org/archives/178#comments</comments>
		<pubDate>Thu, 06 Dec 2007 06:59:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[December 2007]]></category>
		<category><![CDATA[Market to Me]]></category>

		<guid isPermaLink="false">http://cerise.theirisnetwork.org/archives/178</guid>
		<description><![CDATA[By Andrea Rubenstein
It pains me to say this in 2007, but although female protagonists are numerous compared to the days of my childhood, it&#8217;s still relatively rare to see one. It&#8217;s even more rare to see one who isn&#8217;t The Girl or portrayed as a sex object. A woman whose character could have easily have [...]]]></description>
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		<title>Market to Me: Using sex to sell</title>
		<link>http://cerise.theirisnetwork.org/archives/261</link>
		<comments>http://cerise.theirisnetwork.org/archives/261#comments</comments>
		<pubDate>Mon, 05 Nov 2007 22:18:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market to Me]]></category>
		<category><![CDATA[November 2007]]></category>

		<guid isPermaLink="false">http://cerise.theirisnetwork.org/archives/261</guid>
		<description><![CDATA[By Andrea Rubenstein
You hear it over and over again, &#8220;Sex sells.&#8221; While I personally think that the phrase is less a truism and more a prime example of how advertising can successfully create its own hype, I figured that I would look at two advertisements (well, one ad and one ad for a contest for [...]]]></description>
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		<title>Market to Me: Race and gender in survival horror games</title>
		<link>http://cerise.theirisnetwork.org/archives/165</link>
		<comments>http://cerise.theirisnetwork.org/archives/165#comments</comments>
		<pubDate>Sat, 06 Oct 2007 06:19:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market to Me]]></category>
		<category><![CDATA[October 2007]]></category>

		<guid isPermaLink="false">http://cerise.theirisnetwork.org/archives/165</guid>
		<description><![CDATA[By Andrea Rubenstein
The rampant sexism and racism in the horror genre has almost become a joke: witness the way people watching horror movies together bet on how long the beautiful woman will stay alive, or whether or not the black comic relief guy will make it through to the end. While it can be argued [...]]]></description>
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		<title>Market to Me: Feminine gamers</title>
		<link>http://cerise.theirisnetwork.org/archives/84</link>
		<comments>http://cerise.theirisnetwork.org/archives/84#comments</comments>
		<pubDate>Wed, 05 Sep 2007 15:33:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market to Me]]></category>
		<category><![CDATA[September 2007]]></category>

		<guid isPermaLink="false">http://cerise.theirisnetwork.org/archives/84</guid>
		<description><![CDATA[By Andrea Rubenstein
The relationship between femininity and gaming has been, and continues to be, a rocky one. When you think of &#8220;feminine&#8221; in a gaming context, the first thing that comes to mind is likely something along the lines of a &#8220;sexy chick&#8221; licking a Nintendo controller, a &#8220;fake&#8221; gamer in it for the attention [...]]]></description>
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